Daraja International is an importer and distributor of flowers from Kenya across the Chicagoland. The companies community-ties and value of empowerment stems from it’s title, “Daraja,” meaning bridge in Swahili. Their vision is to connect people and regions through the thoughtful exchange of beautiful flowers.
6Creative was tasked with the concepting and development of a logo that was equally thoughtful, and yet direct enough to relay this powerful vision.
Included below are iterations of the final selected logo, as well as some sketches from the development process.